Hej! I'm Liz

Product Designer passionate about turning complexity into simplicity.

I design solutions at the intersection of technology, business goals, and user needs.

2025

Elevating the user experience for all

Ensuring that every interaction is intuitive, efficient, and inclusive

40% more accessible site

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2024

Merging two design systems

Describe the product here. Include important features, pricing and other relevant info. Consider adding an image or video of the product.

Merged the design systems in 3 months

2023

Designing a more intuitive and efficient search experience for our users.

Designed a simplified interface with clear visual cues, resulting in users finding their search query faster. Achieving a more fluid, efficient, and responsive experience.

2× faster task completion

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2022

Building a solid foundation for design consistency, collaboration, and scalability

Created a single source of truth by establishing the Semla Design System. I defined component properties and guidelines for design consistency and improved the component documentation,

36 components documented

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2022

Increase engagement, retention and establish a strong first impression

Led the redesign and content strategy for the front page. Delivered a responsive design and content strategy framework to improve consistency and user engagement

4x increase in scroll depth

To the project

What I bring to the table

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¡Hola!

I’ve always been fascinated by how people interact with products and how purposeful design can enhance those interactions.

From research to building design systems and collaborating across teams, I thrive on bridging strategy with user-centricity to deliver solutions that are both innovative and deliberate. I believe the best designs emerge at the intersection of user needs, business goals, and technology possibilities.